- Organic Grocery
- Meats
- Vegetables
- Fruits
- Prepared Vegan
- Prepared Hot Foods
- Prepared Desserts
- Sandwiches
Organic Packaged Foods
From spicy vegan kale chips and raw nut butters to organic pasta, cereal, sauces, and everything in between, 4th generation Organic market has what you need to support your healthy diet. We even have homemade vegan ice cream!
  
 Meats
At 4th Generation we take pride in carrying only the highest quality free-range organic poultry, grass-fed beef, and wild-caught fish. In our prepared foods deli, we offer a variety of prepared poultry and seafood dishes. The selections are frequently changing and always prepared fresh daily, however we do keep some of our favorite items on hand including our mouthwatering salmon cakes and turkey burgers, our delectable smoked salmon and chicken salads, and of course the absolute tastiest tuna in town.
 
Buying Vegetables
In general, remember that when you're shopping for produce:
- Use all your senses-- sight, smell, taste, and feel. You'll also need your ears to listen to advice.
- While you, as the buyer, have a right to inspect the produce, don't damage it. It is the market's product until you buy it.
- Talk to the person behind the counter. Ask them when it was picked, where it was grown, and what types of fertilizers and pesticides were used. They can also tell you some ways to use the produce.
- If you find a market whose produce you like, get to know them better. Tell them what you use their produce for and what varieties you like. Markets use that feedback to better serve their customers.
Vegetable Tips
- Refrigerate perishable fresh fruits and vegetables (like strawberries, lettuce, herbs, and mushrooms) at a temperature of 40° F or below.
- Cut away any damaged or bruised areas on fresh fruits and vegetables before preparing and/or eating.
- Wash fruits and vegetables under running water just before eating, cutting or cooking. Learning to store produce correctly can save home cooks money and heartache caused by spoiled fruits and vegetables.
- Some fruits and vegetables, such as plums, peaches and bananas, are still ripening in the store.
- The best way to store produce such as potatoes, yams, onions and other root vegetables is at room temperature. Avoid washing root vegetables until needed, since the moisture may encourage rotting.
- A crisper drawer's main advantage when you store produce is a colder air temperature, not the ability to keep crisp leafy vegetables crisp indefinitely.
- Most fruits and vegetables continue to 'breathe' after harvesting, so the perforations in the plastic bags allow for an exchange of gases.
- Organic vegetables grow more slowly so they take up larger quantities of minerals and nutrients from the soil.
Seasonal Buying
There is so much variety in produce these days and knowing when to buy the best produce is important, not only for flavor but for value for your money, as well.
Not only is it more economical to buy fruits and vegetables when they are at their peak harvest time, but you get the best possible quality and flavor for all your cooking adventures.
Eating seasonal produce is a key element of Healthy Eating. The USDA Food Pyramid suggests eating 2-3 servings of fruits and 3-5 vegetable servings a day.
At 4th Generation Organic Market we feel that not just any fruits and vegetables will do. Canned and/or stored fruits lose their health benefits very quickly, so while you are able to eat and enjoy fruit all year, some no longer have the nutrients they did fresh from the ground. By focusing on seasonal produce you ensure that you are getting the most benefit from the foods you are eating. If nothing is in season, which is rare, frozen vegetables are a better option than canned.
Buying Fruit
Buy in season
Many people believe that fresh fruit is expensive to keep around the house, but that isn’t the case. If you purchase fruit in season, the price of most varieties is fairly reasonable.
Check for ripeness
Once you’ve decided what fruits to purchase, you need to know how to get the best quality. You want a fruit that is relatively bruise-free, and either ripe enough to eat now or in a few days.
When choosing fruit, it’s a touch-feel-smell game. To test for firmness, you have to touch the fruit. Granted, not all the fruit is sold in a ripened state, but a lot of the fruit on the shelf will alreadyhave ripened. Select fruit slightly under ripe with firm unbruised skins.
Fruit Tips
- Eating fruit is one of the best ways you can help stay healthy and have enough vitamin C in your diet. Fruit is also a good snack to subdue that sweet tooth without reaching for snack goods that are full of processed sugar. The natural sugars in fruit can give you a pick-me-up in the late afternoon when the tiredness hits and you need to make it through to dinner.
- Keep a bowl of whole fruit on the table, counter, or in the refrigerator.
- Refrigerate cut-up fruit to store for later.
- Buy fresh fruits in season when they may be less expensive and at their peak flavor.
- Buy fruits that are dried, frozen, and canned (in water or juice) as well as fresh, so that you always have a supply on hand.
- Consider convenience when shopping. Buy pre-cut packages of fruit (such as melon or pineapple chunks) for a healthy snack in seconds. Choose packaged fruits that do not have added sugars.
- Make most of your choices whole or cut-up fruit rather than juice, for the benefits dietary fiber provides.
- Select fruits with more potassium often, such as bananas, prunes and prune juice, dried peaches and apricots, cantaloupe, honeydew melon, and orange juice.
- When choosing canned fruits, select fruit canned in 100% fruit juice or water rather than syrup.
- Vary your fruit choices. Fruits differ in nutrient content.
Seasonal Buying
| Spring Fruits |
Summer Fruits |
Autumn Fruits |
Winter Fruits |
Apricots
Avocados
Mangos
Pineapple
Rhubarb
Strawberries |
Blackberries
Blueberries
Cherries
Nectarines
Peaches
Plums
Raspberries
Watermelon |
Apples
Figs
Grapes
Pears
Pomegranates |
Apples
Figs
Grapes
Pears
Pomegranates |
 Prepared Vegan
4th Generation is quickly becoming famous for its unbelievable selection of raw and vegan prepared dishes. Our vegan deli case features a large number of amazing salads, pate’s, and raw cheeses (made from cashews and/or macadamias) that are changing daily. The case also highlights some of our store’s most popular items including our veggie and mushroom burgers, raw enchiladas and mozzarella sticks, macadamia cheese, and our legendary kale salad which sells so fast we can hardly keep it on our plate.
 Prepared Hot Foods
Each morning the amazing chefs in the 4th Generation kitchen cook up 6-8 yummy hot dishes for you to bring home for lunch or dinner. The selection changes everyday but always features at least two vegan dishes that even the most notorious carnivores go crazy for. Some popular dishes to hit the hot case so far include: the vegan lasagna, tempeh chili, firecracker tofu, chicken enchiladas, jambalaya, turkey meatballs, and chicken curry. And remember, the hot case closes an hour before we close so get here early!
 Prepared Desserts
Here at 4th Generation we feature desserts and pastries made fresh daily that are not only delicious but also 100% Dairy & Gluten-Free. Every single day we are serving up heavenly pecan brownies, scrumptious apple crumbles, and a vegan carrot cake that will keep you coming back for more. Also a large portion of our desserts are prepared raw including at least 5 types of macaroons, snicker doodles, chocolate chip cookies, chocolate peanut butter mousse, chia pudding, white chocolate truffles, mango and fig tarts, banana cream pie, and even strawberry and blueberry cheesecakes made from cashews.
 
Sandwiches
Fresh made sandwiches are our specialty at 4th Generation. We offer a wide range of delicious meat, vegetarian, and vegan sandwiches to satisfy all tastes. Select from a number of different fresh breads and wraps, then choose from a wide selection of meats, salads and vegan ingredients. Check out our menu for details on our most popular sandwiches and other prepared foods.
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