Is Whole Foods Bullying 4th Generation Organic Market and Café?

4th Generation Organic Market and Café is part of a small family owned company that has been in the produce business since 1910. We decided to expand and opened our first retail organic market and café about nine years ago in east Boca Raton, Florida. Almost one year ago we opened our second store in west Boca, which is several times larger than our first store. We are extremely proud of our stores and take great pride in selling only the finest quality 100% organic foods, produce, and prepared foods. Because our food is all organic, You don’t have to read labels.”  bully

As part of our branding we created several service marks to promote our organic lifestyle and we use them in our advertising. In order to protect the service marks that we use, we made sure that we registered them with the United States Patent and Trademark Office (PTO). Almost two years ago, on June 12, 2015 the PTO agreed that we were entitled to register the following service marks: 

YOU DON’T HAVE TO SPEND YOUR WHOLE PAYCHECK TO EAT ORGANIC®
and
YOU DON’T HAVE TO SPEND YOUR WHOLE PAYCHECK TO SHOP AT 4TH GENERATION®.

Read more: Is Whole Foods Bullying 4th Generation ?

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